University
of Arizona Online
Digital Campaign
2020
Develop an integrated marketing campaign to position the University of Arizona Online as a leader in the online higher education space, providing opportunities for adults looking to advance or transition their career path during the pandemic.
Creative lead on a team of 3. Writer and content strategist. Project manager.
Every Challenge Brings New Opportunities
Our goal for this campaign was to develop messaging that challenged prospective students to seize the opportunity to enroll in an online degree and take their next step forward while remaining home during the pandemic.
This script was the core of the campaign, leveraged in numerous video and radio cuts across YouTube, OTT including Hulu and Sling, and Pandora.
 |
|---|
 |
 |
Google Display
Search Engine Marketing
The campaign also involved many versions of digital ads across Google Search, Display and Discovery. Here are a few examples of how the campaign messaging was leveraged in Display.
Meta
Social Media Promotion
The campaign also leveraged social media advertising across LinkedIn, Facebook and Instagram. Below is a sample of campaign messaging in standard static Facebook ad format.
 |  |  |
|---|