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Recent Work

Strategic Marketing Initiatives

01

Integrated Marketing Campaign

Lead an integrated B2B marketing campaign targeting university decision makers, including: webinars, e-books, web content, blog content, social media and publisher placements.

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02

Website Redesign

Transition online.arizona.edu from Drupal 7 CMS into Drupal 9, which involved a comprehensive rebuild, from initial analysis and user testing, to wireframing, content strategy, design, development, QA, and implementation.

03

B2B Marketing Strategy

​​​Develop and execute first-ever multi-pronged integrated marketing strategy and campaigns for a 20+ year legacy marketing agency focused on serving higher education clients. Position iFactory as an industry leader in an increasingly competitive space, pulling resources from internal and external teams. 

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04

Marketing Campaign

Develop a multi-channel campaign in response to the COVID-19 pandemic. Position the University of Arizona Online as a leader in online higher education, providing opportunities for adults looking to advance or transition their careers during the pandemic.

05

International
Marketing Campaign

Implement a multi-channel international marketing campaign to promote nine new on-campus graduate certificates to prospective students in Brazil, Vietnam, India and the US. Write and centralize all relevant content on a targeted microsite.

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06

International 
Marketing Campaign

Design and implement a multi-channel international marketing campaign and targeted microsite to boost on-campus graduate enrollment from China, Vietnam and India. 

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