iFactory Marketing
B2B Marketing Strategy
Develop and execute first-ever multi-pronged integrated marketing strategy and campaigns for a 20+ year legacy marketing agency focused on serving higher education clients. Position iFactory as an industry leader in an increasingly competitive space, pulling resources from internal and external teams.
Marketing lead, strategist, researcher, copywriter, editor, SEO strategist, analyst, designer
500+
Marketing qualified leads (MQL) in database in first year
100k
Organic blog post impressions in first year.
150%
Increase in organic traffic from SEO efforts.
Brand Messaging
An Accessible, Refined
Brand Strategy
Redefine our brand marketing strategy to capture our company passion, commitment and dedication to the future of higher education and the impact it has on our world. Design and build a new homepage that captures this new identity and integrate design elements throughout the site.
Services
Strategically Reframing Service Offerings
Strategically realign service offerings and divide into eight new service webpages that drive organic traffic through targeted SEO, rivaling competition and meeting the expectations of potential clients. This positions our language to align with other vendors in the industry, while incorporating relevant keywords to drive organic traffic.
Blog & Content Marketing
iFactory Insights
Conceptualize, develop and launch brand new iFactory blog for the purpose of driving organic traffic and building domain authority through relevant topics and keywords that provide valuable insights for higher education leaders.
Brand Awareness
Conference &
Event Strategy
Establish all-new higher ed conference presence at 6+ conferences in 2024 by securing high visibility sponsorships and speaking opportunities. Create new conference materials and signage to accurately represent the new brand direction and establish brand awareness in the space. Coordinate all event logistics and ensure a smooth experience.
Design & Branding
Refining the Visual Identity
Based on competitive analysis and industry insights, develop concepts for refined brand visual direction, expanding the color palette and experimenting with new textures, layouts and logomark to push the sophistication of the brand and move away from older, outdated brand elements.
Demonstrating ROI
Case Studies
Develop a new process for tracking and showcasing iFactory's best-in-class results on web redesign projects through case studies and awards that highlight tangible outcomes and ROI that drive our clients forward.