Campaign manager, account manager, media buying vendor contact and head content writer
Google Display
Search Engine Marketing
As part of this campaign, we developed hundreds of static and HTML5 ads for Google Display. Here are a few examples of how the campaign messaging was applied.
International Event
Virtual Booth for Education Fair
As part of the international campaign, we supported the development of creative assets for a virtual education fair booth hosted by NEU's international student recruiters.
Social Media Marketing
In order to raise awareness in Brazil and India, we created a series of Facebook ads featuring international students already attending NEU.
Social Media Retargeting
A series of retargeting ads helped to encourage conversion from prospective students who had visited this site but not yet filled out a form.
Print Materials
International Recruitment Fair Materials
To support recruitment travel, we created print sheets with key information for each of the new graduate certificates.
