Monmouth University
International Marketing Campaign
Project Brief
Design and implement an international marketing campaign and targeted microsite to boost graduate enrollment from China, Vietnam and India.
My Role
Work with Director of Marketing Strategy to develop strategic campaign direction and lead content development. Collaborate with designers and developers to build the microsite.
Landing & Thank You Pages
To support conversion rates on the microsite, we created a series of landing pages and corresponding thank you pages to download resources and drive engagement.
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Facebook & WeChat Promotion
In order to raise awareness in international markets, we created a series of Facebook ads and a translated WeChat article for Chinese audiences, supported by a webinar.
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Recruitment Travel Support
As international student recruiters traveled for fairs, school visits and other recruitment events, we created related resources to raise awareness and promote increased attendance.
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Print Materials
To support international recruitment, we also created a series of print materials around topics of interest to prospective international students.
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